Promotion of circular economy within our innovative commercial offers

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Terms of the action or commitment

As part of its new CSR policy “Better Places 2030” announced in September 2016, Unibail-Rodamco-Westfield is committed to job creation and economic development in the areas where its shopping centres are located.

In particular, innovative initiatives are being launched to drive the emergence of new concepts of commercial offer favouring the circular economy:
• deployment of “vide-dressing” initiatives to promote the second life of second-hand clothing and fashion accessories. For example, the “Dress in the City”, tested at the 4 Temps shopping centre
• development of fast/on-site repair shops for electronic equipment (smartphone/tablet) in shopping centres.
• development of short circuits for catering thanks to local sourcing of food products

In addition to adapting to new consumption patterns, Unibail-Rodamco-Westfield wants to be a forerunner and play a role in promoting and educating visitors, by engaging customers in its shopping centres in a sustainable consumption approach.
Pilot projects were tested in 2016 in 6 centres, and Unibail-Rodamco-Westfield aims to develop these initiatives in all its shopping centres by 2030.

Levers mobilized for circular economy (according to Ademe)

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Implementation timeline

Starting year


Ending year


Main actors mobilized

Internal actors

- Marketing teams
- On-site teams managing the shopping centres

External actors

- Local entrepreneurs related to the circular economy
- Business opportunities under evaluation

Geographic area

All assets located in the countries in which URW operates.

Photo / Video

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2022 follow-up of the action

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Date of follow-up


Methods of validation of the follow-up

The various lines of action constituting this objective are monitored and validated internally.

Status of the action

In progress


a) Results


Partially achieved

Not achieved

b) Numerical / Qualitative information



Comparison with the projected pace in the last publications

Keeping up with the times

In advance


Partial / Final results
1. FASHION: The Group is committed to reducing the impact of the fashion industry. URW contributes to the collection, reuse and recycling of fashion items: 20 of the Group’s assets encourage the recycling of second-hand clothes in partnership with local companies or charities who commit to giving them a second life. They are then resold on the second-hand market, donated to charities or recycled. In 2021, 227 tons of textiles were collected. Circularity events collected an additional 15.7 tons of textile products. In 2021, a new initiative was launched at Westfield Forum des Halles with The Second Life to give visitors the opportunity to sell fashion items in exchange for a gift card in the shopping centre. Items are purchased at a price set by The Second Life and resold with its partners online or in- store.

FIGHT AGAINST FOOD WASTE: In early 2019, the Group launched the large-scale implementation of this partnership (Too Good To Go) in all of its French shopping centers, then extended it to all of Europe in 2020 and to the United States in 2021. In 2021, this initiative saved 242,000 meals across the URW portfolio.

PROMOTION OF RESPONSIBLE BEHAVIOUR: A wide range of local initiatives are gradually being introduced in the Group’s assets: infrastructures are being improved with the increase of eco-citizen collection points, urban agriculture areas or barter points. Behavioural change is also encouraged through information communication, whether by highlighting the sustainable initiatives of the brands and the sustainable features of their offer, or through face-to-face events during which the public attends speeches or TED Talks or actively participates in workshops to learn how to recycle, repair or extend the life of their products.
At Westfield London a sustainable fashion competition was organised in partnership with the Royal College of Art. A panel of internationally renowned judges selected the winning designs. Six prizes were awarded to each of them for their work, which was displayed in the windows of the Silver walk, while encouraging customers to donate unwanted clothes for recycling. For example, Täbÿ Centrum organized several conferences on sustainable fashion and beauty in partnership with Myrorna.
The Group’s assets are also working on reducing packaging: in Spain, after a “zero plastic bag” initiative in 2020, actions to eliminate them were continued during 2021. The promotion of reuse and repair to extend the life of products, such as the collection of old books by La Bouquinerie du Sart in Villeneuve 2 to recondition them, the collaboration with MeryUp at Centrum Cerny Most to transform old posters covering the centre’s signage into shopping bags

PROMOTING THE RESPONSIBLE OFFERING OF BRANDS: Many of the Group’s brands have implemented serious strategies to combat climate change and reduce their social or environmental impact. URW strives to actively support its tenants’ environmental and social performance strategies, whether by partnering with them to strengthen their initiatives or by promoting their existing sustainable alternatives to customers.

INTEGRATION OF RESPONSIBLE BRANDS: Several initiatives are underway, such as the launch of the Nature Reserve, in collaboration with Timberland and Urban Planters at Westfield London since 2020. The Group believes that its assets are the best ground for change and has welcomed several new sustainable fashion brands during 2021, such as Beyond Retro (second hand) in the UK and Sweden, sustainable footwear and apparel brands Allbirds and Reformation in the US, Calida C-Lab at Westfield CentrO in Germany as well as Lone Design Club at Westfield Stratford City and Westfield London. This latter has also welcomed By Rotation, a clothing rental brand later in 2021.
Company's comments

More information on the website and on the reference document.

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