Use a minimum of 50% recycled materials in new products and packaging by 2023.

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Terms of the action or commitment

Strengthen Groupe SEB’s Eco-design program by achieving 50% recycled materials in new products and packaging by 2023. Extend this program internationally.

Levers mobilized for circular economy (according to Ademe)

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Implementation timeline

Starting year


Ending year


Main actors mobilized

Internal actors

Purchasing, Marketing, Industry, Quality, Sustainable Development

External actors


Geographic area


Photo / Video

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2022 follow-up of the action

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Date of follow-up

April 2022

Methods of validation of the follow-up

The Purchasing and Quality/Environment Departments are in charge of implementing actions to reach this objective

Status of the action

In progress


a) Results


Partially achieved

Not achieved


Comparison with the projected pace in the last publications

Keeping up with the times

In advance


Partial / Final results
The rate of recycled materials in the Group’s products and packaging was 34% at the end of December 31, 2021
Company's comments
Groupe SEB continues its actions, despite the difficulties related to the supply and the increase in the cost of materials due to successive crises (COVID and conflict in Ukraine), to integrate more and more recycled materials;

Groupe SEB is also continuing its actions to eliminate plastics from the packaging of its products through its Eco-Packaging policy. By 2023, the Group is committed to remove expanded polystyrene wedges and plastic bags from its packaging and to achieving a minimum of 90% recycled fibers in the boxes.

Company's others commitments :