Zero destruction of unsold goods by 2022

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Terms of the action or commitment

The French law for a circular economy and wastes prevention published in 2020 aims in its article 35, to ban the destruction of unsold non-food products by 2022. 

In 2021, the Group decided to commit to no longer destroy unsold products by 2022 at a global level. This commitment must be achieved by the Group every year, which is in line with its Sustainability strategy ambitions for 2025 and beyond. 

 Kering has thus set several targets to achieve this objective: 

  • Achieving the alignment of all its key raw materials with the requirements defined in the Kering Standards in terms of traceability and sourcing. Specific requirements for the management of unused materials and unsold or damaged products have been defined with the ambition of reaching 100% by 2025. 
  • Strengthening dedicated sales distribution channels (outlets, employee sales, “Friends & Family”) and strengthening/developing partnerships with upcycling or recycling facilities. 
  • Deployment, in all geographical regions where the Group operates, of dashboards, in addition to a centralized one set up to monitor and to locate brands stock levels and to coordinate ways to sell, reuse or recycle products. 
  • Strengthening the fabric inventory management system by increasing the sharing of the unused fabric stock from one brand to another, as well as managing its overstocked fabrics. 
  • Pursue our involvement within the Fashion for Good’s “Full Circle Textiles Project” initiative through the “Scaling innovations in Cellulosic Recycling” to test and implement chemical recycling technologies.  
  • Going further into the deployment of partnerships with schools, associations, social impact companies or recycling and reuse channels (waste collection, production, and fashion shows), Kering supports social enterprise schemes to train people in upcycling skills including Le Relais, for used fabrics and uniforms, and Tissons la Solidarité, which is a community-based network that creates skills and jobs around reusing and upcycling garments. 

Levers mobilized for circular economy (according to Ademe)

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Implementation timeline

Starting year


Ending year


Main actors mobilized

Internal actors

Teams in charge of sustainability and inventory management at the brand and Group level

External actors

Partners and actors of collection of recovery and recycling such as the CETIA, the Relais, Tissons la solidarité

Geographic area

Worldwide (regulatory in France)

Photo / Video

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