Specific commitment for France made on June 29, 2018: double by 2025 the annual quantity of recycled plastic in France or transformed in France (at constant industrial scope) used in its products compared to 2017 subject to the conditions of success
Terms of the action or commitment
Strengthen Groupe SEB’s Eco-design program by achieving 50% recycled materials in new products and packaging by 2023.
Levers mobilized for circular economy (according to Ademe)
Implementation timeline
Starting year
2017
Ending year
2025
Main actors mobilized
Internal actors
Purchasing, Marketing, Industry, Quality, Sustainable Development
External actors
Recyclers
Geographic area
France
Photo / Video
2022 follow-up of the action
Date of follow-up
April 2022
Methods of validation of the follow-up
The Purchasing and Quality/Environment Departments are in charge of implementing actions to reach this objective, based on data from suppliers.
Status of the action
In progress
Completed
a) Results
Achieved
Partially achieved
Not achieved
Cancelled
Comparison with the projected pace in the last publications
Keeping up with the times
In advance
Delayed
Partial / Final results
Thanks to the work of French eco-organizations and recycling channels that have made materials available, the annual quantity of plastic products recycled in France or transformed in France (at constant industrial scope) entering its portfolio has been multiplied by 6 between 2017 and 2022.
Company's comments
In 2019, as part of the declaration of our ambitions for 2023, Groupe SEB committed to a very ambitious objective of integrating at least 50% recycled materials (and no longer just plastic) in new products and packaging by 2023 for all of the group’s countries. To date, this rate has reached 34%. The French success will serve as an example to gradually ramp up in the group’s other countries and achieve the objectives that the group knows to be ambitious and priorities in its responsible and sustainable approach.
