By 2025: 100% of packaging and 100% of point of sale material spend will be reusable, recyclable or compostable

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Terms of the action or commitment

– During FY22, the Group began rolling out the “EcoPack” tool to assess compliance with internal sustainable packaging guidelines. This tool will make it possible to measure the percentage of recyclable packaging
– 95% of point of sale materials are reusable, recyclable or compostable for the Group’s key markets (scope of 32 subsidiaries).

Levers mobilized for circular economy (according to Ademe)

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Implementation timeline

Starting year


Ending year


Main actors mobilized

Internal actors

Global Business Development (Marketing & Innovations)
Sustainability & Responsibility (CSR)
Operations (Purchasing/Pack development)

External actors


Geographic area

Packaging : all affiliates
Point of sale material : scope of 32 subsidiaries

Photo / Video

Company's others commitments :