Develop eco-design for responsible products

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Terms of the action or commitment

Objective: reduce the weight of our standard and non-returnable bottles and jars by 3% by 2025 (base year 2019)

In 2020, the Group set a goal of reducing the average weight of its non-returnable standard product offering by 2025. A new indicator, the alpha index, used by the glass industry, has been selected to monitor Verallia’s eco-design performance.

This indicator, which is monitored at the global level, makes it possible to evaluate the weight/capacity ratio of glass packaging. It was used as the basis for defining our Group objective of reducing the weight of standard and non-returnable bottles and jars by 3% by 2025. To achieve this objective, the Group’s roadmap consists of defining, year by year, the number of products to be lightened, the associated target weight reduction percentage and the target alpha coefficient at the end of each year, until 2025.

In 2021, the Group Marketing Department proposed a methodology and a schedule for the development of regional roadmaps, which were approved at the Executive Committee meeting in May 2021.

Each region then set up a multidisciplinary project team, in charge of implementing the roadmap, with a dedicated project manager. Training sessions were organized by Group Marketing to enable the regions to appropriate the methodology for building their roadmap until 2025. They were also provided with a tool for simulating and projecting the alpha.

In October 2021, each region presented its roadmap and its commitment in terms of alpha reduction for 2025 to the Chairman and Chief Executive Officer and the Group Marketing Director. The associated action plan (percentage of products to be lightened, average weight reduction percentage, number of products per year, etc.) was also revised.

Since 2022, a half-yearly review per region has been held with the regional General Manager and the Group Marketing Director. This review will continue until 2025 to monitor progress against the roadmap commitments.

Our commitment to developing eco-design for responsible products also involves co-designing sustainable products with our customers. Verallia has less room for maneuver when it comes to “specific” glass packaging, also known as “customer specialties”, which are developed at the request of a customer, based on its precise specifications. Verallia does, however, play an advisory role in these “specialty” developments and recommends the inclusion of eco-design features whenever relevant. In addition, customers are increasingly including environmental performance criteria in their specifications. These collaborations result in products that meet the strict requirements of Verallia’s customers while having a reduced environmental impact.

Levers mobilized for circular economy (according to Ademe)

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Implementation timeline

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Main actors mobilized

Internal actors

Executive Committee, R&D, CSR, Corporate Marketing

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