This commitment is being pursued primarily within the framework of L’Oréal for the Future programme, through the following action : by 2022, the Product Environmental and Social Labelling system will apply to all the Group’s rinse-off products.
To meet the growing demand of consumers for transparency on the ingredients that form products, L’Oréal has strengthened its approach through new initiatives that allow everyone to make informed choices.
The Product Impact Labelling (PIL) system for displaying the environmental and social impact of products, communicated for the Garnier hair care and skin care brands in several European countries, has now been extended to skin care for the La Roche Posay, Vichy and Biotherm brands in France. It will be gradually deployed in new markets and new categories.
This apparatus consists of a display system, with a grade ranging from A to E, designed to inform consumers. It takes into account 14 global impact factors such as greenhouse gas emissions, water stress, ocean acidification and the impact on biodiversity.